Win-win-win

Hungarian Telekom’s museum support project

MúzeumCafé 45.

Win-win-win – at first hearing that was what the joint project of Hungarian Telekom, the Museum of Fine Arts and the Hungarian National Gallery was like. It’s pleasing to learn about all kinds of sensible team-building. It’s good to know that in various ways more and more companies are linking enterprise communities with some useful activity. The ‘Civil Licit’ auction offers this kind of project to bidding companies, and Hungarian Telekom is one of Hungary’s recurring bidders. However, so far I haven’t heard of the business community choosing culture as the field for its training. But yes, they do go together to a fringe theatre or listen to a concert in such a way that the experience of consuming culture. During the four months of this project for senior management, visiting museums was a task, not the ultimate objective, only the means, a field study, involving thorough observation and a notebook. The project had a double goal – to achieve more effective communication between managers, and to improve workplace relations and atmosphere. The related mechanisms have involved significant museums in Europe, so utilizable ideas based on experience were available for the Fine Arts Museum. So far, win-win. The third winning party of the project was the jury, which listened to the presentations on an improvised stage of the National Gallery all afternoon. That was where I joined in. I had to coordinate the work process and regulate the presentations. I started with a win, win, win situation. The museum, aiming at regeneration, has certainly won. Telecom, which wanted its managers to develop, has won, and the members of the jury have won – not to mention museum specialists who have experienced that the field they are working in and believe in can be so inspiring.